What does Pilar Montenegro do?

Two things that usually come separated, in one person: brand design (identity, packaging, print, editorial) and marketing strategy (landing pages, paid social, email automation, CRM and reporting). The campaign and the artwork are thought out by the same head.

How much does she charge for a website or a brand?

Typical ranges: logo and basic identity €450–900; full brand system €1,200–2,500; landing page €600–1,200; multi-page website €1,500–3,000; campaign plus email automation €900–1,800; social media €400–800 per month. The final figure depends on scope, and she sends a closed written quote before starting.

Is she available for employment, and what is her salary expectation?

Yes. She is open to marketing roles, fully remote across Europe, with an expectation from €35,000 gross per year depending on the scope of the role.

What results has she delivered?

At Technogel she managed a €2,000 monthly media budget for JEC World 2025, producing 73 leads at €27.35 each, of which 9 became meetings at the stand in Paris; 21% of clicks became leads. Earlier she grew a Facebook community from zero to 1,000 people in under a month and brought 131 pre-registrations into one cohort of an AI training programme.

Which languages does she work in?

Spanish (native), Italian and English. Her master's was earned in Italy and her 241-page thesis was written in English.

Where is she based and does she work remotely?

She is based in Padova, Italy, and works fully remote across Europe.

How long has she been working in marketing?

Full-time in marketing since 2020. Before that, graphic design with some marketing from 2016 to 2020, and photography and sales on cruise ships from 2012 to 2016. Today she combines graphic design, web design and marketing.

Open to marketing roles & freelance projects · 2026

I build brands that convert.

I'm Pilar Montenegro — a graphic designer turned marketing strategist, based in Padova, Italy. I shape the brand, build the funnel behind it and measure what it brings back. Design and marketing handled by the same head, in three languages.

View selected work Work with me

In marketing since 2020, in design since 2012
Spanish · Italian · English
Remote across Europe

A brand is not a logo. It is every decision — visual, verbal and strategic — that makes someone choose you over the company next door. My job is exactly that: sharpen the message, dress it well, and put it in front of the right person at the right moment.

Pilar Montenegro MA Communication Strategies · BA Graphic Design

6+Years focused on marketing, since 2020

3Languages: Spanish, Italian, English

60Countries worked in or travelled to

21%Click-to-lead on my last B2B campaign

Selected work

Projects that speak for me

In-house and freelance: brand identity, packaging, B2B campaigns, automation and research. Each card says what the situation was, what I did and what came out of it.

Technogel — JEC World 2025

B2B lead generation · Sirca S.p.A., in-house

A full trade-fair campaign built end to end for an industrial composites brand: the graphic panels for the stand itself, a 13-page English whitepaper on 2025 composite-material trends, the landing page and download form, a bilingual LinkedIn editorial plan of 21 posts, and a complete email automation flow — every sequence pushing towards one action: book a meeting at the stand.

Stand panels
Lead magnet
Landing page
Automation
LinkedIn Ads
Editorial plan

€2,000 → 73 leads → 9 meetings at the stand in Paris, at €27.35 per lead

AutoVelox Motors

Prototype for a client · Freelance

A prototype built for a client based in Mexico who was setting up a business in Turin, Italy. He needed to see the whole thing working before committing: positioning, identity, copy, catalogue structure, gallery and detail pages, with WhatsApp as the main conversion route.

Positioning
Identity
Copywriting
Web design

Full site — home, catalogue, gallery and vehicle detail pages

The Moken Group

Assistant Project Manager · Vancouver, remote

An early-stage venture management firm in Vancouver. The job title said project management; the work was acquisition: social media strategy and email marketing aimed at young founders with first-stage startups, to bring them into MokenLabs, the firm's incubator programme.

Social strategy
Email marketing
Lead generation
Remote

Founders, not followers — content aimed at one audience: startups ready for an incubator

Sweet Life

Full rebrand · Freelance, Padova

A gelateria and pasticceria with great product and no visual identity. I rebuilt everything: logo system, ice-cream cups, cone and bag artwork, aprons, a loyalty card with two rewards — a free ice cream every nine purchases and a 750 g tub when the card is full, plus launching their Instagram, shooting reels and setting up their Google presence.

Identity
Packaging
Social launch
Video

360° brand — from the cup in your hand to the profile you follow

MoMo Asociados

Visual identity & growth strategy · Freelance

An online language academy with a social mission — scholarships, migration, professional growth — living entirely on Instagram. I built the identity and the growth plan on top of real evidence: a SWOT, a survey of their own students and two buyer personas drawn from it.

Identity
Student survey
Buyer personas
Content strategy

40 → 200 students: the growth target the whole strategy was built around

AI & Data Science Programme

Digital Marketing Strategist · Aprendizaje Profundo

Four years running acquisition single-handed for a university-backed AI training programme: Meta and Google Ads, a Facebook community from zero to 1,000 in under a month, ActiveCampaign flows segmented by each contact's decisions, and live streams directed from behind the camera.

Paid ads
Email automation
Community
Live streaming

131 pre-registrations in one cohort — social and email the top channels

Ekaa Food

Co-founder · Bogotá

A fresh-pasta business built from nothing with a team of four: I imported the production machinery from Italy and cleared it through customs myself, opened the premises, and ran design and marketing while selling across the counter. The fastest business education I have ever had.

Brand
Operations
Marketing
Sales

0 → open in under a year, from machinery import to first customer

AI Avatars & Consumer Trust

MA thesis · Università degli Studi di Padova

A 241-page mixed-method study on whether AI avatars can replace human influencers: expert interviews plus a 239-person survey, read through framing theory, persuasion psychology and the Technology Acceptance Model.

Research design
Survey
Consumer psychology

239 respondents — younger audiences trust AI avatars more, everyone wants disclosure

Growth Marketing Strategy

Certified programme project · Coderhouse

A full growth plan for a B2B AI company: competitor benchmark, technical site audit, buyer persona, north-star metric, acquisition growth loop, OKRs and an experiment design — the method I now bring to real accounts.

Benchmark
Buyer persona
Growth loops
OKRs

Framework — the thinking behind every campaign on this page

Want to see a case in depth? I'll happily walk you through it in a 20-minute call.

Why hire me

You're not filling a seat.
You're hiring judgement.

Whether it's joining your marketing team or taking one project off your desk, what you get is the same head looking at the business and the design at once.

Tell me about your project

Designer and marketer in one person

BA in Graphic Design, MA in Communication Strategies. No broken telephone between the campaign and the artwork.
I own the whole funnel

Identity, packaging, landing pages, paid social, email automation, CRM and reporting — built on real accounts.
Strategy before aesthetics

Who buys, why they buy and what stops them, before the design software is even open.
Three languages, sixty countries

Spanish, Italian and English. A master's earned in Italy, a thesis written in English. International accounts don't intimidate me.
I've sold face to face

Cruise-ship retail, luxury watches in Venice, inbound sales. I know what an objection sounds like — my copy answers it.
Fully autonomous, remote-ready

Give me the objective and I come back with a proposal, not twenty questions.

How I work

Four steps, zero surprises

Listen

One call to understand the business, the audience and the actual objective.

Propose

Scope, timeline and a fixed quote, in writing, before anything starts.

Create

Design and execution with a defined number of revisions, so projects don't drag.

Measure

Deliver, track the numbers and adjust what needs adjusting.

Recommendations & reviews

What clients actually say

Real recommendations, published and signed on LinkedIn. Nothing invented here — click through and you can read them on the original profiles.

See all on LinkedIn See all on Google

LinkedIn
“Ha seguito in modo attento e puntuale la Divisione Technogel che dirigo in Sirca Spa aiutando il ns Brand ad approdare in LinkedIn con idee e contenuti sempre accattivanti e innovativi. È stata un'ottima esperienza lavorare assieme a Lei ed imparare dalla Sua esperienza.”

Guido BergaminSales/Brand Manager Technogel Composites Division presso SIRCA Spa Industria Resine e Vernici

LinkedIn
“Maria was an absolute asset during her time with us at Moken. She was always cheerful and willing to assist with any task. In addition, Maria was motivated and interested in learning throughout her time with us. To this end, she worked with various of our teams on their tasks, with a specific focus on digital marketing and excelled in each area she put her focus into. I would absolutely recommend Maria for any task or digital marketing work within an organization of any size.”

Kendra GaraganFounder & CEO @ FoundedIn™ | 2 exits, 27+ ventures shipped, 150+ founders advised | Building the intelligence layer for global innovation ecosystems

Leave a Google review

Contact

Let's talk.

Looking for someone to join your marketing team, or need a project taken off your desk? Write to me — I reply within one working day.

Based inPadova, Italy · available remote across Europe

I build brands that convert.

Technogel — JEC World 2025

AutoVelox Motors

The Moken Group

Sweet Life

MoMo Asociados

AI & Data Science Programme

Ekaa Food

AI Avatars & Consumer Trust

Growth Marketing Strategy

You're not filling a seat.You're hiring judgement.

Designer and marketer in one person

I own the whole funnel

Strategy before aesthetics

Three languages, sixty countries

I've sold face to face